It is no secret that women have been treated as second-class citizens for decades, especially in workplaces.
Although this practice still continues, there are numerous women who have not only spoken up against this unfair treatment but have also rightfully reclaimed the space that belonged to them by starting their own ventures. One of these ventures is Diamond Glam Cosmetics.
Founded by Saejah Tapp, Diamond Glam is a fashion-forward beauty brand that caters to both men and women. The brand has a wide range of cosmetics that includes pigmented lip colors, shimmering highlights, mink lashes and more.
What makes the brand stand out is the fact that their cosmetic range is completely gluten-free, paraben-free and cruelty-free and contain vital nutrients that nourish the skin and lips. Diamond Glam’s main focus is to offer superior quality products to its customers that provide value for money.
Shortly after it was launched in 2016, Diamond Glam gained a lot of popularity. The brand has been endorsed by many celebrities including Lil Kim, Cardi B., Blac Chyna, and Jenna Jameson. Currently, their best-selling product is their lip color range.
Diamond Glam’s founder, Tapp is a makeup artist by profession and also has her own medical aesthetics and laser clinic. Later, Tapp founded Diamond Glam Cosmetics with a vision of making women feel confident and beautiful inside out. “Personally, wearing makeup makes me feel confident and I know there are a lot of women out there who feel the same way. So I created this brand that can help women feel good about themselves,” Tapp said.
“As much as I agree that women should feel comfortable in their own skin, I also think they should be able to do whatever they want without being criticized. If wearing makeup gives them joy, then so be it. After all, that is what women empowerment is about,” she added.
While talking about the brand’s future plans, Tapp revealed that they are planning to debut many new products in 2020, with different high-end but affordable beauty products for all skin types.
In general, the beauty industry has increased tremendously in size in the past few years, mainly due to changing trends that have led to higher demand. Several brands have popped up like Diamond Glam Cosmetics. Thus, in order to survive and flourish, brands need to distinguish themselves from others by offering unique products or superior quality – and Diamond Glam understands that very well. The company has an edge over its competitors’ in terms of quality and value for money.