With a passion for beauty and skincare, entrepreneur Leyali Haddad founded the newest must-have products by her brand, Jordanian Luxe Beauty. Diving into the beauty industry is no easy task, but she is determined to make a lasting impression. “I knew that I wouldn’t regret failing. The one thing I would regret, however, is not trying. Sometimes you have to stop being scared and just go for it. It will either work or it won’t. That’s life,” she shares.
Launched earlier this year, Jordanian Luxe Beauty offers a wide variety of products appealing and beneficial to all skin types. The products are rich with both natural and safe ingredients. Made in California, her high-end products are vegan, cruelty-free, clinical grade and contain secret ingredients that make her products all the more unique. Skincare remedies and beauty secrets from her Jordanian culture inspired her to incorporate Mediterranean ingredients.
In addition, the line will soon add CBD oils in the night masks and moisturizers to complement the rich ingredients already present. “The benefits of CBD oil on the skin are endless. It welcomes all skin types, improving acne, wrinkles, aging, and rich with vitamins A, C and E,” Leyali emphasized. “Not only is it good for your skin, but it helps relax you.”
Full list of Jordanian Luxe Beauty products below:
- Eye Gel
- Deep Rich Face Moisturizer
- Vitamin C Serum
- Pro Repair Serum
- Wrinkle Serum
- Night Detox Face Cream & Masks
I had the pleasure of interviewing Leyali to gain a bit of insight on her Jordanian Luxe Beauty line and, of course, her experience as a versatile businesswoman.
What is the mission of Jordanian Luxe Beauty?
We want to disrupt the beauty industry in a positive way. We are at a really exciting stage right now, as we are just about to launch our first brand under the Jordanian Luxe Beauty umbrella. We have created so many amazing products and they are all designed to be layered to create a really unique and distinct ingredient that is individual to you. We have plans to launch a cosmetic brand in 2021, which is also super exciting.
As a new beauty line amongst other brands currently dominating the beauty industry, how do you plan to combat competition?
I am my own competition; I do not compete against others. That’s what makes a great entrepreneur. The brands that dominate the beauty industry have actually inspired many skincare lovers and brands. I myself happen to be one of them, so the beauty industry has my support. I do not see the other brands as competition necessarily, but rather motivation.
Was it challenging leaving your other businesses to create a beauty line?
Yes, it was challenging, but I’ve always been obsessed with beauty, but I never realized I could actually make a career out of it. I went to a few beauty conventions in Beverly Hills last year and it was the best move I could have made. I was surrounded by so many creative and talented people. I just knew I was in the place I was meant to be at.
In general, what motivated you to become your own boss?
I watched my father run businesses and I wanted to become just like him. Successful, yet humble.
It takes a skillful entrepreneur to be able to venture off into several areas of business, successfully and bravely. Leyali makes major moves look so easy and many other female entrepreneurs wonder how she did it. You see, just like Jordanian Luxe Beauty, the formula remains a secret.
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