It can be said that COVID-19 has changed the way we work,
communicate, and shop more than any other disruption in this decade. As a
result, some key changes in consumer behavior have been noted. All over the
world, people are working from home and stepping out only for buying essentials
due to the fear of catching the disease.
It can also be seen that many luxury brands and departmental
stores such as Barney’s, that practicing the brick-and-mortar selling approach
have faced significant losses during this period, which goes in line with
consumers’ expectations that they will have to wait for several months – if not
years – for routines to go back to normal.
On the bright side, there has been a noteworthy increase in
online shopping. Now that retails stores are closed, consumers are relying more
on digital mediums for their purchases. According to a survey, consumers are
30.6% more likely to purchases online in 2020 than they were in 2019, including
both essentials and luxury items. It is also expected that online shopping will
become the new norm now, and Heelscape is one of the first ventures to adhere
Heelscape – Redefining Luxury
Heelscape is the world’s first online luxury retailer. The platform
carries some of the most prestigious designer brands & couture labels are
known around the world (Gucci, Armani, Dolce & Gabanna and Valentino just
to name a few). The e-commerce store has been designed to cater to the evolving
needs of today’s modern customer base by enhancing the entire luxury shopping
experience. From ready-to-wear designer clothing and footwear to designer bags
and accessories, you can buy everything here from the comfort of your couch.
The platform was founded by Shannon Leigh McBeth, who is a fashion enthusiast herself. According to Shannon, her main goal when starting this platform was to provide convenience to fashionistas like her who have to spend hours trying to find the perfect dress or footwear for them.
The foundation of this online luxury retail lies on two main factors: convenience along with customer satisfaction. Heelscape identifies your fashion preferences and then suggests items that match your taste so that you don’t have to browse through hundreds of items to find the right piece for yourself. Besides this, Heelscape’s customer service representatives are available to help and guide customers throughout so that they have a pleasant shopping experience without any hassles.
And that’s not it. To top it all off, Heelscape also offers
a V.I.P membership that entails several benefits. By becoming a member of the
Heelscape community, you do not receive weekly updates from their team, but you
also get exclusive discount codes, first look on exclusive couture items and a
small birthday present as well! Extremely customer-friendly and convenient
service along with these benefits – what more could you possibly ask for as a
To encourage growth and integration, the platform also has A
Stylist Program where they encourage fashion stylists, fashion personalities
and other related professionals to join their team. By collaborating with
Heelscape, these professionals can not only offer their clients a stylist
discount, but they also earn a commission on all sales associated with them.
Undoubtedly, Heelscape is changing the way retail works.
From brick-and-mortar to a complete online selling approach, the fashion
industry has indeed come a long way and this wouldn’t have been possible
without platforms like Heelscape, which is truly one of it’s kind.