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The only way entrepreneurs can keep their businesses relevant is by engaging in an ongoing journey of learning about and utilizing new technology that works to:
⦁ Amplify their business’s exposure to new customers.
⦁ Enhance the customer experience.
⦁ Increase sales and profits.
⦁ Streamline processes.
In doing so, an entrepreneur is more likely to make their business a valid contender in their chosen industry.
Mobile applications are just one piece of tech that if entrepreneurs haven’t already
considered, they certainly should.
“The rich and interactive experiences we have come to expect on mobile apps have created new standards and expectations for all digital media including the web. The result is websites are evolving to become more app-like in their rich functionality.”
– Raj Aggarwal, CEO of Localytics
A mobile app is more than just a small depiction of the company website. It serves to create personalized user experiences and influence individuals to engage, browse and buy from a business.
If you are still undecided about whether to begin searching for an application designer who can create an app for your company, why not read the reasons below to help you reach a conclusion?
Accessibility
As time goes on customers have become accustomed to getting what they need, be it products or services, fast!
People lead busy lives and have little time to waste when shopping. An app they can click on swiftly and add to the cart what they want with ease is a way to supply that accessibility to customers.
The use of mobile apps has become a hit with various industries but in particular, has proved a success for online gaming. The majority of online gaming providers have created mobile-compatible apps so players can instantly access their favourite gaming titles.
Online bingo brands such as Costa Bingo, have created mobile apps so players can instantly access and play their favourite bingo games as well as log into their account and deposit money with ease. Players can also enable notifications for bingo apps, so they are notified before a jackpot bingo game or if there are any relevant bonuses and promotions to be redeemed.
Customer service
Excellent customer service is a necessary component of any business and your business must be contactable in some form.
While adding an email or telephone number to the website is important, there’s a surge in businesses adding chat boxes to their mobile applications which are vastly improving the customer service experience with fast responses. There are many benefits to live chat for customer service teams including building trust and relationships with customers.
A fast response rate means less time for potential customers to back out of a purchase they’re interested in. This then means a reduction in complaints unravelling into something harmful for the company such as a bad review.
Target Audience
As people voluntarily download and sign up with their details for your business app. You can build profiles on your customers, by gaining their age, sex, location, etc, and send relevant marketing offers to entice them to buy, which will boost sales.
Appeal to Younger Generations
To ensure you have a sustainable business, it’s crucial to stay relevant with all audiences.
For instance, using tried and trusted marketing efforts to attract Gen Z to your business may have worked up to now.
But, as the younger generations emerge and become age-appropriate or interested in sourcing a product or service like yours, you’ll need to adapt your marketing methods to reach and engage them.
How do you do this? By making your business attainable to more people by investing in new technology, such as a mobile application. Newer technology such as apps, is a hit with younger generations.
Reputation
With a well-designed app, you can increase your brand’s trust and authority with new and existing customers. Just ensure the brand from your other marketing resources translates well into app form.
Mobile transactions
Today, it’s all about making the customer’s buying journey as smooth as possible, which means ensuring you have the most up-to-date payment methods in place for customers to use when they need to.
Almost everyone with a mobile carries it with them constantly. And so having an app readily available with the ability to pay on their device is essential. And will ensure your business maximizes sales.
Location Influenced App
With the assistance of a savvy developer, you can incorporate a system in place that sends app users a notification based on their location.
For example, if a customer with your app is local to your skincare clinic, a notification pop-up could appear on customers’ mobiles nearby to offer them a discount, or free skin assessment.
The above identifies why apps are becoming a compulsory component for businesses to succeed.
Moreover, the benefits entrepreneurs can accrue by investing, whether to improve a company’s reputation, build trust with consumers, provide an accessible way for customers to get in contact, or boost sales, an app is a must.
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